I believe in the power of showing up—fully, boldly, and unapologetically as yourself.

That hasn’t always come naturally to me. Like a lot of women, I grew up being told to play it safe—be likable, stay agreeable, don’t make too much noise. For a long time, I tried to fit that mold. But learning to take up space—to be seen on my own terms—has been one of the most freeing parts of my journey. Designing jewelry from that place has been both personal and healing.

Jennifer DeMoro Jewelry is my way of celebrating women who live with that same bold, unapologetic presence. Women who express themselves in full color and don’t shrink to fit in. Every piece I design is rooted in individuality, strength, and the kind of beauty that comes from being fully yourself.

My love for jewelry began when I was a girl, rummaging through my mother’s velvet-lined jewelry chest and discovering a set of antique gemstone bangles. That moment stayed with me. It was the first time I understood how design could evoke identity—and that idea never let go. 

Years later, becoming a mom gave me the clarity (and the push) to finally create something of my own. A brand built from creativity and clarity—meant to feel as personal as it is expressive. A space for women to feel seen, confident, and completely themselves. 

Since launching in 2013, this brand has been my way of celebrating women in motion—through motherhood, reinvention, strength, or big transformation.

My work draws deeply from the bold energy of the 1970s—an era of feminine power and fearless style—but it’s always rooted in the present. Think confident silhouettes, vibrant stones, and pieces that feel modern, personal, and alive.

Today, Jennifer DeMoro Jewelry is joyfully luxe—designed to reflect strength, beauty, and unapologetic self-expression. Each piece is created to honor the woman you are, and the woman you’ve become: bold, refined, and entirely yourself. Our rebrand reflects that evolution—crafted with meaning, made to stand out.

Because when you wear what you love, you feel like you.

And that feeling? That’s everything.