My Jewelry Journey… The Abbreviated Version!



I guess you could technically say that jewelry has been a part of my life since the day I was born. Right after my birth, my grandmother gave me a gold angel charm necklace (see below) to celebrate my arrival. I wore it everyday throughout my childhood and into my young adulthood and I still love to wear this necklace today. It's a constant reminder of my life and my family and it truly marks the beginning of my jewelry journey.


Creating my first piece of jewelry happened when I was eight years old. It was a beautiful paper-mache beaded necklace that I presented to my mom for Mother’s Day that year. She loved it (not because she had to-which she did) but because it was a super cute layering necklace for the time (picture 70’s gaucho pants, long boots and turtleneck sweaters!)

I knew at that point I found my love of jewelry! And it was something I pursued in my spare time …all the time. I took endless classes, experimented on my own and began to dream about having my own jewelry business some day.


Life took me in a different direction for awhile (20 years to be exact) as I became a teacher. During this time, I taught thousands of kids, eight different grade levels at 4 different schools. Teaching was a lot of work but the best part were the kids. I loved making a difference in their lives and it must have worked because I’m friends with lots of them today!

One of the perks of being a teacher was having time off in the summer. While most of my teacher friends were relaxing on a distant beach behind a cool pair of sunnies, I went a different route and decided to don a pair of optivisors at the Revere Academy in SF. I took advantage of my summers off to learn as much as I could about jewelry, jewelry fabrication, art history and art techniques. It’s all paid off well as I design my collections and pieces today and build my jewelry business. Learning is still a huge part of my life and most recently I completed several online GIA courses.

As with any good story there is always a few curve balls. Mine came in the form of a tall, dark and handsome man who turned my world upside down….all really good things. And a few years later I became a mommy (in my mid 40’s). My little guy came out of left field for me but has given me all the more reason to pursue my jewelry dream. The same year he was born, I also officially started Jennifer DeMoro Jewelry.



Fast forward to today…I am passionate about my jewelry business and pinch myself everyday that I get to do what I love and dreamed of doing so many years ago. My mission is simple…design beautiful-crafted, unique jewelry for multi-faceted women who are genuine, evolving, inspiring and strong. These are the values of my company and how I strive to live my life. I hope you enjoy wearing your jewelry as much as I loved creating it for you.