Jennifer DeMoro became enamored with jewelry as a young girl after unexpectedly finding her mother’s jewelry box.  Inside she discovered beautiful collections of European jewels and was instantly drawn to the colorful stones, intricate designs, subtle details and the old world charm of each piece.  Additionally, she became fascinated with the romantic stories and meaning that the jewelry told about her ancestors.  Both sparked in her a lifelong love and passion for jewelry.

Jennifer’s early years were divided between Northern California and Europe (specifically Austria) where she spent her summers with her family. Her time in Europe offered her exposure to design, art, history and culture at an early age. It also instilled in her a deep love of travel and adventure, which is a constant in her life today and a source of inspiration for her jewelry.

As an adult, Jennifer was drawn to Elementary Education and spent twenty years working as a teacher.  Even though her time in the classroom was precedent; jewelry remained a constant love and kept her busy in her free time where she enrolled in various fabrication courses at the Revere Academy of Jewelry Arts in San Francisco. With her newly founded knowledge and desire, Jennifer experimented with all styles of jewelry making and design and continues to do so today through the Gemological Institute of America.

In 2013, after the birth of her son, she launched her eponymous jewelry brand, which specializes in the use of 14K and 18K yellow and rose gold mixed with colored diamonds, sapphires and tourmalines.  Jennifer works closely with an expert team of master jewelers and sources the finest ethical materials; both which ensure the highest level of quality and craftsmanship for each piece her jewelry.

Today, Jennifer resides in the sleepy little town of San Clemente, California with her husband Derek, son Nicholas and the newest family member Luna, a black lab rescue pup.

Jennifer’s mission is to design and create jewelry that no only makes a woman feel beautiful and unique, but also carries meaning and becomes a part of her life story.