The Brand

Jennifer DeMoro Jewelry is a SoCal-based fine jewelry brand radiating coastal cool. By blending West Coast style with a touch of elevated bohemian glamour, our playful jewelry pieces feature clean lines, distinctive geometric shapes, and bold, unapologetic colors.


The Inspiration

We’re inspired by the aesthetic and culture of California in the 1970s: the arresting artwork, the laid-back fashion sensibility, and the cool beachy lifestyle. By taking advantage of the natural beauty of colored gemstones like citrine, emerald, and sapphire, we capture nostalgic feelings and bring the magic of sunsets to our jewelry designs.


The JDM Woman

You’re attracted to vibrant color palettes, and your personality is just as bright as the colors you love most. You’re self-assured and strong. You’ve traveled the world, and you’ve cultivated a distinct personal style, influenced by your adventures, experiences, and deep knowledge of self. You love an element of surprise, and you’re not afraid to have fun with jewelry.