What metal is best for me and my custom jewelry design?

What metal is best for me and my custom jewelry design?

When you shop for jewelry, you are introduced to a plethora of options. In contemporary times, jewelry is crafted using a wide variety of materials. However, in the making of fine jewelry, precious metals are used to lend elegance and sophistication. Metals play an important role in the creation of fine jewelry as they determine the appearance and durability of the product. Let’s look at a few metal basics and the major differences between metals to help you make a better choice while purchasing designer jewelry.



Gold is one of the most popularly used metals in the making of jewelry and my personal favorite.  Known for its lustre and yellow shine, gold is much sought after. Pure gold is soft. Therefore, to maintain durability, it is mixed with alloy metals like zinc and copper. The percentage of gold in jewelry ranges from 41.7% to 99.9% (10 to 24 karat). Gold is the preferred metal for engagement and metal rings. 14 and 9 karat gold are suitable for bracelets, earrings and pendants. Types of gold jewelry include white gold, rose gold, gold-plated jewelry and gold-filled jewelry. 



Silver is a white-grey metal that has been used to create designer jewelry for as long as gold. It is softer in comparison with titanium, platinum and gold. Therefore, to make it wearable, it needs to be mixed with other metals. Silver is usually not recommended as wedding or engagement rings as it isn’t suitable for daily wear due to its tendency to blacken. You can opt for silver while picking earrings, dress rings and necklaces for occasional wear. When compared in terms of pricing, designer silver jewelry is more cost effective than gold, making it a popular choice among buyers.



Platinum is very different from gold and silver as it does not need to be mixed with other metals to maintain durability. It can be almost used in its purest form. Unlike white gold, it doesn’t need to be plated with rhodium and its white tint doesn’t fade even after prolonged use. The sophisticated silver-white appearance of platinum makes it a great choice for those willing to spend a little more on fine jewelry. Platinum is almost twice the price of white gold. Due to its price, it is mostly used in pieces that are more of a one-time buy like wedding rings.


Fine jewelry designers also make use of titanium and palladium in their works. When you visit a jewelry store or a custom designer, you can always ask for advice regarding the choice of metal according to the occasion the jewelry is required for. Most designers will provide detailed information and assist you through your purchase.

I would love to know what is your personal favorite jewelry metal and why. Thanks for sharing!

Leave a comment